Even Burger King’s recent successes have somehow backfired.
In pursuit of positive change, Burger King announced the “Reclaim the Flame” campaign late last year.
Let’s take a look at 5 of the biggest changes you’ll see at BK this year.
Adobe Stock. Design: Joe Heroun / Eat This Not That
There are countless burger chains out there, but only one place to get a flame-grilled Whopper.
“Their units look terrific today.
I think their loyalty program has been working very well for them.
Burger King / Facebook
There is a lot that has gone right over there.”
At the end of the day, however, “they do not sell the Whopper.
That’s the point of leverage.”
Burger King / Facebook
“That is ultimately how we compete effectively with them.”
And we’re going to continue to listen to our fans."
And, most importantly, Burger King is reporting record Whopper sales.
Tupungato / Shutterstock
“We’re selling more Whoppers than we ever have.
Additionally, roundtable meetings were held with BK general managers across 45 cities.
Those discussions included training on how to properly complete a five-week-long deep clean of a Burger King restaurant.
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Restaurant closures
It hasn’t been all good news for Burger King this year.
“We have had a few recent insolvencies in the U.S.,“said Josh Kobza, RBI CEO.
We currently expect gross closures in that 300-to-400 range here for the full year.”
Courtesy of Burger King
The chain is looking to reorganize its entire franchising strategy by focusing on quality over quantity.
“If they can’t, we have operators ready to step in and do what’s required.”
