We believe that groceries should be given the same platform and chance to share their success.

Who doesn’t experience a bit of a thrill when a new flavor of soda hits the market?

Both scenariosas well as many, many morehave taken place this year.

new grocery items

Photos: Brands; Design: Eat This, Not That!

So, here it is.

Queue the drumroll and rounds of applause.

Rao’s Vodka Arrabbiata Sauce

Rao’s is a top pasta sauce choice for chefs and at-home cooks alike.

Rao’s Vodka Arrabbiata Sauce

Rao’s

In 2023, the brand was busy in the kitchen, cooking up even more premium recipes to love.

Among them, the Vodka Arrabbiata caught the eye of consumers.

That feat in and of itself deserves a resounding bravo, Rao’s.

The Better Bun

Better Brand

It includes roma tomato, arrabbiata, and truffle varieties.

you might grab them for yourself at a Thrive Market location or online through the BetterBrand website.

Pro tip: Don’t forget to store them in your fridge!

ONE Coffee Shop Protein Bars

ONE Brand

ONE Coffee Shop Protein Bars

Have you heard the buzz?

MiLa’s Soup Dumplings hit the market in 2023.

You may recognize the brand’s memorable packaging, which features a dumpling hot air balloon taking off.

MiLa Soup Dumplings

Courtesy of MiLa

Find them at Target, Costco, and Sprouts.

The vegan hard-boiled eggs are coconut milk and nut-based and get their protein from potatoes.

One shopperon Instagramdescribes them as “Perfect little nibbles.”

Olipop Ginger Ale

Olipop

Another admitted to eating a whole box in one day before going back for more.

Do they come in a bigger bag????

The brand is European but brought its cream cheese stateside this year.

Wunder Eggs

Wunder Eggs

Instead of milk and cream, the product is made with almonds, coconut oil, and other flavorings.

It somehow ends up tasting even creamier and smoother than normal cream cheese.

It’s priced at $4.99 for a 15-ounce can.

Trader Joe’s Mini (Almost) Everything Bagel Sandwich Crackers

Trader Joe’s

And, we’ll certainly be cheering the burger joint on as it embarks on this new endeavor.

You had me at Dippin' Dots.

It adds the perfect amount of extra zest to salads, sandwiches, friesessentially anything.

Blue Diamond Thin Dipped Almonds

Blue Diamond

Reviewers on the company’s website found the ranch to be dill-lightful.

One comment in particular read, “THIS is soooo good!

If you love pickles and you love ranch don’t think, just buy!”

La Terra Fina Jalapeño Pepper Jelly Dip & Spread

La Terra Fina

You don’t have to tell us twice.

The snack is essentially animal crackersin 13 different speciescoated with peanut butter candy and dunked in milk chocolate.

They were spotted roaming Costco earlier this year, and members were smitten with their charm.

SimplyV Plant-Based Cream Cheese

SimplyV

Frosted sugar cookie was also added ahead of the holiday season.

If you habitually have trouble getting those zzz’s, don’t sleep on this new product.

you’re able to get it in two flavorsBlueberry Midnight and Honey Moonglowat grocery stores nationwide.

Wendy’s Canned Chili

Wendy’s

It sure seems that way.

One bite of the brand’s Confetti Cookie, and I was immediately hooked.

Given that experience, I have full trust that this latest invention will not disappoint.

Nature’s Premium Fruit Pearls

Nature’s Premium

Good, Really Good SoupsNew Flavors

The Zoup!

chain is a great example of an eatery introducing its foods to the retail world.

The company started selling its broth in 2020.

Hidden Valley Pickle Flavored Ranch

Hidden Valley

A couple of years later, it began ladling its specialty soups into jars to sell at supermarkets.

It accompanies burgers, sandwiches, fries, and more at both classy and more casual dining establishments.

Now you could enjoy all that garlicky goodness at home with Hellman’s latest spread.

Reese’s Dipped Animal Crackers

Reese’s

It’s earned the stamp of approval from self-proclaimed garlic-holics, too.

Either way, I was beyond excited about thelaunch of Peanut Butter Minis in September.

They provide the slightest bit of smooth peanut butter and are also perfect for baking.

Blue Bunny Soft Ice Cream

Blue Bunny

I will be whipping up some cookies with them for the holidays.

In 2023, the brand baked up a sweet surprise for its customers.

They are shelf-stableperfect to have on hand at home or on the go.

Omsom Saucy Noodles

Omsom

Liquid Death Iced Teas

Liquid Death has been murdering consumers' thirst since 2019.

It has done so using water and sparkling water as its weapons of choice.

In 2023, the brand began to spill over into another beverage category.

Sweet Dreams Cereal Blueberry Midnight

Post Consumer Brands

Rest in Peach offers a self-explanatory taste.

And, Grim Leafer is a classic black tea.

The brandwhich was cocreated by actress Gal Gadot (cool right?

Milk Bar Crunchies

Milk Bar

)first proved this with its better-for-you boxed mac and cheese.

And, in 2023 it wowed foodies yet again with a line of nutrient-packed boxed pasta noodles.

And, you better believe it’s as good as it sounds.

Zoup! Good, Really Good Soups - New Flavors

Zoup!

Hellman’s Garlic Aioli Dip and Spread

Hellman’s

Peanut Butter M&Ms Minis

M&Ms

Sweet Loren’s Breakfast Biscuits

Sweet Loren’s

Liquid Death Ice Teas

Liquid Death

Goodles Boxed Pasta

Goodles

Jeni’s Biscuits with the Boss Ice Cream

Jeni’s